About Automotive Secret
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From Our Founder
Consulting and Training
Consulting and Training
Automotive Secret was founded by Raymond Oelrich as a way to help fund his documentaries. As a former dealer-principal with three of my own dealerships in Canada, and a consultant to over 100 dealers since 1978, Raymond has an extensive background in automotive dealership operations. He continues to provide consulting services in Canada.
Automotive Secret was founded by Raymond Oelrich as a way to help fund his documentaries. As a former dealer-principal with three of my own dealerships in Canada, and a consultant to over 100 dealers since 1978, Raymond has an extensive background in automotive dealership operations. He continues to provide consulting services in Canada. This video shows how business has changed in the last 50 years.
Consulting and Training
Consulting and Training
Consulting and Training
We offer extensive consulting, communication, and negotiation skills training to dealerships worldwide. Most dealerships have their own factor and in-house training, but not all of those skills are transferrable to their managers and salespeople. See more information on the training services below. Rates upon request.
Here is a video that
We offer extensive consulting, communication, and negotiation skills training to dealerships worldwide. Most dealerships have their own factor and in-house training, but not all of those skills are transferrable to their managers and salespeople. See more information on the training services below. Rates upon request.
Here is a video that shows a recap of this course: Click on settings to view in 1080p HD. https://www.youtube.com/watch?v=sNFw928MS8I&t=207s
Automotive Secret Training Workshops
Course Outline
The Automotive Secret Course Content
Our Automotive Secret negotiation and sales skills course focuses on
developing trust and building a relationship, not just making a
one-time sale! The key to ongoing business involves gaining referrals
from satisfied clients which is the result of a sound relationship.
People WANT to buy from someone they trust, NOT someone that uses sales tactics on them to just sell a vehicle. Every dealership has a sales formula or system for their salespeople to follow. Some use a TO or referral system, some don't.
Many dealerships do in-house training or rely on the managers and owners to train their staff and salespeople. Those skills are not always transferrable to salespeople. Even IF we only reinforce what you are already teaching your sales staff it is worth it to hear the same or similar message from someone else!
Communication and Negotiation Skills
In the Automotive Secret course, we focus on developing and honing communication and negotiation skills, based on developing TRUST and RAPPORT with the client. We also focus heavily on pre-qualifying these prospects BEFORE giving a test drive or sales presentation. MANY salespeople conduct a test drive with NO IDEA if these prospects are financially qualified OR intend to purchase. These are "leaks in the sales bucket". We fix leaks and help your dealership increase revenue.
Course Format
The Automotive Secret course is either taught in a one-day format;
- One day, in person, exclusively in the client's dealership.
- One day, in person, in a conference room or hotel location.
- One day, online, via Zoom.
- Eight hour course, taught online, in four weekly sessions for two (2) hours each week. This includes personal or video interaction with the presenter and other attendees via Zoom, and an online course exam, and completion certificate, at the end of the course.
Workshop Content
Here are some of the topics in our Automotive Secret course:
- How to build trust and rapport with your prospects.
- Recognizing hidden factors quickly that will sabotage your presentation.
- Qualifying the prospect BEFORE giving your presentation or "best price".
- Understanding how efficient prospecting determines your income and sales.
- Four KEYWORDS that will help to gain commitment and sales.
- Understanding the four different social styles of your prospects AND yourself.
- Discovering the key criteria to making a successful sale.
- Why BENEFITS are far more crucial than FEATURES in a presentation.
- How to develop a "win-win" environment regardless of your sales system.
- Key qualifying questions and solutions that result in sales more often.
- Building a large base of qualified prospects and not relying on " the in-house showroom ups" and leads.
- How to recognize and handle objections before they arise.
- Diffusing anger and conflict in the sales presentation process.
- Sometimes the "perfect answer" to a question is NOT the right solution!
- Proven sales strategies that result in more closed transactions each month.
- Learn effective ways to sell your way out of a sales slump.
- How to set and achieve short-term and long-term goals.